So today, as the world wakes up to International Women’s Day (IWD) at a time when there are unprecedented challenges at a socio-economic, political and humanitarian level, it has never been more necessary to advocate for a world free of bias for women. And, it’s something many women entrepreneurs will tell you they have experienced on their business building journeys. So let’s #BreakTheBias! Find out more about International Women’s Day Gender bias - it’s an issue that comes up often in conversation when I speak with my fellow women entrepreneurs across the African continent. It's going to take everyone to think and be inclusive - all the time, everywhere. So what better day to remind everyone that women's equality can't wait. The day also marks a call to action for accelerating women's equality. International Women's Day, held on 8 March each year since 1911, was created to celebrate the social, economic, cultural and political achievements of women, and also to be a call to action to make positive change happen in the lives of women.
This year’s #BreakTheBias campaign asks everyone to actively call out and highlight gender bias, discrimination and stereotyping when it happens. It’s time to make change happen and #BreakTheBias that is holding women back. Knowing that bias exists isn’t enough, action is needed to level the playing field. Whether deliberate or unconscious, bias makes it difficult for women to move ahead, in life and in business. Collectively, the hope is that we can all #BreakTheBias, the theme for this year’s commemorative day, and celebrate women's achievements, raise awareness against bias, and take action for equality. Today is International Women's Day, a time when everyone is called upon to come together and help forge women's equality. A world where difference is valued and celebrated. A world that's diverse, equitable, and inclusive. A world free of bias, stereotypes and discrimination.
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